In our first piece covering September’s new car sales, we looked into overall sales across the industry as well as a breakdown by vehicle segment. This time around we’ll focus on how different makes and models fared last month.
New car sales by brand
Toyota’s sales were a focal point of the new car market’s surge last month, up 20% versus the prior corresponding month last year. In total, the Japanese stalwart sold 18,259 units across the month, with models like the RAV4 and Corolla Cross sparking the company into life.
However, that result paled in comparison with the blue oval brand, Ford, where it posted a sales increase of more than 40% to take out second position. That translated into 7,823 units registered as sold, thanks largely to the Ranger and Everest.
In third spot, Kia expanded on its lead over sister brand Hyundai, with its sales up 31.5% versus a decline of 13.5% for the latter. Splitting the pair was Mitsubishi and Mazda, which both delivered a solid month thanks to sales growth of 42.3% and 11.5% respectively.
The remainder of the top 10 enjoyed a strong showing, which meant just one brand ended in the red last month. Of the top performers, M.G. led the charge, delivering sales growth of 60% off what was already a high base.
Elsewhere, Mercedes-Benz has been able to avoid the same fate as fixed-price agency peer Honda, with its sales actually - including vans - beating out arch-rival BMW. The volatility of Tesla’s data continues to be a theme, with sales hit by inconsistent deliveries for the local car market.
New car sales by model
Ford’s Ranger made it to the top of the sales charts for the second time this year, with the ute besting its rival in the Toyota HiLux. There were 5,628 units of the Ford Ranger sold in October, which was well ahead of the 4,884 units registered as sold for the HiLux. It comes as the new-generation Ranger builds momentum after a slow start.
With its sales nearly doubling last month, the Toyota RAV4 took out third position, putting daylight between it and the rest of the field. In total, 3,222 units of the RAV4 were reported as sold last month, around 1,000 ahead of the popular duo in the Mazda CX-5 and M.G. ZS.
Closing out the top ten were the Isuzu D-Max, Kia Sportage, M.G. 3, Toyota LandCruiser, and the Mitsubishi ASX. It was a story of contrasting fortunes for two of these names, with the Kia Sportage recording sales growth of more than 400% from a low base, and the LandCruiser the only model in the top ten to see a pull-back in sales.
The top 10 looked like this: