In our first piece covering September’s new car sales, we looked into overall sales across the industry as well as a breakdown by vehicle segment. This time around we’ll focus on how different makes and models fared last month.
New car sales by brand
There was a rare stumble at the top of the list of the bestselling brands last month, with Toyota’s sales slumping 26.5% versus the same month last year. In total, the Japanese brand recorded sales of just 14,852 units, with lengthy wait times taking their toll on the brand’s sales. Following the setback, the company’s market share dropped to one of the lowest we’ve seen in recent years, just 15.9%.
Kia is outdoing its sister brand in Hyundai, with the Korean company placing second thanks to 7,290 sales throughout September. That represents growth of approximately 41.4%, indicating many prospective Toyota customers turned to Kia for their new car. There was only a fraction of daylight between Kia and third place Mazda, which sold 7,259 vehicles last month.
The next best names in the line-up included Mitsubishi, Ford, and Hyundai, however, it was Tesla, in seventh position, that was the talking point for the industry. After a strong showing in August, the electric vehicle pioneer sold 5,969 units last month, playing a central role in the EV boom.
New car sales by model
While Toyota may have stumbled across the breadth of its product line-up, the HiLux had no such troubles, with sales surging more than 40% year-over-year, and the model able to hold onto its market-leading dominant position. There were 5,170 units sold last month, bringing the year-to-date total to just shy of 50,000 units. Ford’s Ranger was the second best-seller in September, recording 4,890 sales.
The surprise packet was none other than the Tesla Model Y, which ranked third last month. Tesla reported that 4,359 units of the Model Y were sold in September, which was enough to dislodge a host of perennial favourites.
Mazda’s CX-5 and the Mitsubishi Triton managed to win some favour following a disappointing showing from some of Toyota’s mainstream names. Both models reported significant growth, tapping into the favourite themes of new car buyers.
The top 10 looked like this: