Weekly Dealer Car Enquiries: Sunday November 29

In this series, which we hope to bring to you on a regular basis, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.

As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.

Without further ado, here’s what happened over the last week.

Total new car enquiries

In the week ending Sunday, November 29, a new record was set. In total, new car enquiries were up 19.3% on the week prior, coming in at 2,240. This was 363 more than a week ago, not just one of the biggest weekly increases we’ve witnessed, but the new record was by far and away more than anything outside of EOFY.

It comes as the economy looks to be performing better than anyone could have expected, with the government’s efforts to support jobs proving a key initiative. This was highlighted in the unemployment figures for October, but buoyant consumer sentiment has also been a by-product of the broader improvement in the economy.

201129 - leads graph

New car interest by brand

Given the broad-based strength across the platform, it was unsurprising to see multiple names post sizeable growth in terms of new car enquiries.

The increase in dealer connections was concentrated at the top of the chart, where Ford delivered a bumper week – up 30.2%, or 51 additional queries in absolute terms – while perennial favourites Mazda and Kia also saw success. Making a big move, however, was Mitsubishi, which shrug off some subdued interest of late to record an extra 47 new car leads last week.

In fact, most brands saw an increase of some sort across the week, beyond a few names. This included some brands that have done very well in recent times, including BMW, Mercedes-Benz and Volvo, where the trio effectively came off recent highs.

Prospective New Car Buyer Numbers

Nov 23 – Nov 29

Nov 16 – Nov 22

% Change in Enquiries

Kia

227

214

6.1%

Ford

220

169

30.2%

Mazda

216

187

15.5%

Mitsubishi

183

136

34.6%

Honda

150

134

11.9%

Isuzu

145

120

20.8%

 

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