Weekly Dealer Car Enquiries – Sunday July 26

In this series, which we hope to bring to you on a regular basis, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.

As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.

Without further ado, here’s what happened over the last week.

Total new car enquiries

In the week ending Sunday, July 26, there were 906 dealer connections made through the PriceMyCar platform, an increase of 5.1% on the week prior.

The minor uptick came in a week where the government provided further clarity around the future of the JobSeeker and JobKeeper programs, which have both been extended past September. While it is too early to speak of the impact on consumer sentiment, particularly amid what has been a particularly difficult health and economic situation in Melbourne, the news does remove some uncertainty.

Strong retail sales growth also shed light on the buoyant activity in the lead-up to EOFY, some of it driven by panic buying, but also pointing to some strength in other markets around the country.

 

200726 - leads graph

New car interest by brand

There was higher interest in cars from brands such as Audi, BMW, Kia, Mazda, Mitsubishi, Suzuki and Volkswagen last week, pointing to some breadth in growth across different segments of the market.

Meanwhile, there were slightly fewer enquiries relating to Ford, Hyundai and Subaru vehicles, which despite the setback, still remain among the most popular cars in the market. Nonetheless, Hyundai and Subaru slipped out of the top six, replaced by the above-mentioned Mitsubishi and Volkswagen.

 

Prospective New Car Buyer Numbers

Jul 20 – Jul 26

Jul 13 – Jul 19

% Change in Enquiries

Kia

110

102

7.8%

Mazda

96

82

17.1%

Ford

65

69

-5.8%

Mitsubishi

63

61

3.3%

Toyota

63

64

-1.6%

Volkswagen

63

54

16.7%

 

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