Weekly Dealer Car Enquiries: October 3, 2021

In this series, which we aim to bring to you every week, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.

As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as a business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.

Without further ado, here’s what happened over the last week.

Total new car enquiries

After witnessing momentum build over the last few weeks, there was a minor setback last week as new car enquiries eased from a multi-week high. In total, there were 1,458 dealer connections made in the week ending Sunday, October 3, a decline of 11.4% versus the week prior.

It’s not particularly easy to put a finger on the catalyst behind the result, however, we do note that sentiment is still rather patchy, even as an end to lockdowns emerge on the horizon. 

One potential factor that may have had an impact was news from the Australian federal government that it will begin winding down income support for those who have lost work amid the pandemic when vaccination levels hit 80%. Given this is likely to creep up on us rather quickly, potentially in October for residents across New South Wales, the sudden cut-off may be something weighing on the minds of uncertain new car buyers.

Screenshot 2021-10-04 11.26.46

New car interest by brand

The leading quartet of Ford, Kia, Mazda and Isuzu from the week prior took a backwards step in the week ending Sunday, October 3, which was largely the driving force behind a pull-back in new car enquiries across all brands.

Hyundai and Mitsubishi were the only two major brands to see a resilient level of interest week-on-week, and in fact, the duo both eked out a small uptick in terms of the volume of queries coming through relating to their respective brands.

Whereas Subaru and Nissan took a backwards step, Volvo, while not one of the leading brands given its low-volume status, posted a strong result. The number of dealer connections for the Swedish brand increased by 67% against the prior corresponding period.

  

Prospective New Car Buyer Numbers

Sep 27 – Oct 3 

Sep 20 – Sep 26 

% Change in Enquiries

Ford

169

207

-18.4%

Kia

163

189

-13.8%

Mazda

155

164

-5.5%

Isuzu

134

152

-11.8%

Mitsubishi

133

114

16.7%

Hyundai

109

106

2.8%

 

To get FREE access to instant pricing on just about every new car make and model, plus guaranteed discounts, sign up today

 

Pricing Request Submitted

One of our accredited dealers will be in touch shortly to discuss specific exclusive discounts available on this car. At no cost, nor obligation.

Request Pricing

[Form]

Pricing Request Submitted

[Form]

Confirm

Redirecting...

Redirecting

Oh No! An Error Occured

Sorry it looks like something we didnt expect occured. You can refresh the page and try again. If you are haveing problems you can submit our contact form or give us a call on (02) 8330 6625

You can provide us this request id to help us track down the problem: