There are approximately 97 independent Honda dealers in Australia primarily catering to the new car sales and new car servicing requirements of their local area. About 3.14% of all new car dealers service the Honda brand.
Known in the trade as a prime marketing area (or 'PMA') this is the geographic location that has been assigned by Honda Australia. If you make a new car sales enquiry on the Honda website you’ll be directed through to the relevant dealer.
However, not all Honda dealerships are the same. Your closest dealer may not be the best dealer in regards to getting you the best possible outcome for your new Honda purchase so just punching in ‘Honda dealer near me’ might not be the smartest move.
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PriceMyCar analyses the performance of over 3,093 dealers across Australia. We measure several factors including responsiveness, pricing (we see hundreds of quotes coming through each week) and service. PMC members have contributed 14,147 dealer reviews in total and out of those we have 329 Honda dealer reviews.
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Honda dealers in Australia rank at 19th out of 30 brands, just ahead of Nissan and just after Peugeot with an average review score of 3.46 out of 5. However there's a considerable improvement for PMC accredited dealers with an average rating of 4.74 out of 5 from PMC referrals who have completed their purchase through a recommended dealer.
So, if you're looking to buy a new Honda, rather than choose a dealer at random, or because it's the closest, or because it's the biggest, put some science behind your dealer selection.
Submit a request on PriceMyCar, include which model of Honda you're looking for, plus your location and our algorithm will check the latest figures and send your request directly to the fleet department of the best overall dealership. It's completely free and, most importantly, you'll inherit leverage from the introduction – that Honda dealer will bend over backwards to win your business so they stay top of the list.
To get started simply select a model below
| Locality |
Number of Honda Dealers |
Number of reviews for Honda Dealers | Number of quotes requested for Honda Dealers |
|---|---|---|---|
| Australia | 90 | 329 | 6,342 |
| New South Wales (NSW) | 28 | 104 | 2,111 |
| Victoria (VIC) | 18 | 77 | 1,968 |
| Queensland (QLD) | 24 | 93 | 1,359 |
| Western Australia (WA) | 9 | 21 | 406 |
| South Australia (SA) | 5 | 16 | 294 |
| Australian Capital Territory (ACT) | 1 | 13 | 87 |
| Tasmania (TAS) | 3 | 4 | 96 |
| Northern Territory (NT) | 2 | 1 | 21 |
| Sydney | 12 | 41 | 2,326 |
| Melbourne | 13 | 34 | 1,690 |
| Brisbane | 4 | 25 | 954 |
| Adelaide | 3 | 4 | 257 |
| Perth | 4 | 5 | 449 |
| Canberra | 2 | 19 | 282 |
| Gold Coast | 2 | 0 | 16 |
| Newcastle | 2 | 9 | 152 |
| Central Coast | 1 | 2 | 107 |
| Sunshine Coast | 3 | 3 | 72 |
| Australia | |
| Number of Honda Dealers | 90 |
| Number of reviews for Honda Dealers | 329 |
| Number of quotes requested for Honda Dealers | 6,342 |
| New South Wales (NSW) | |
| Number of Honda Dealers | 28 |
| Number of reviews for Honda Dealers | 104 |
| Number of quotes requested for Honda Dealers | 2,111 |
| Victoria (VIC) | |
| Number of Honda Dealers | 18 |
| Number of reviews for Honda Dealers | 77 |
| Number of quotes requested for Honda Dealers | 1,968 |
| Queensland (QLD) | |
| Number of Honda Dealers | 24 |
| Number of reviews for Honda Dealers | 93 |
| Number of quotes requested for Honda Dealers | 1,359 |
| Western Australia (WA) | |
| Number of Honda Dealers | 9 |
| Number of reviews for Honda Dealers | 21 |
| Number of quotes requested for Honda Dealers | 406 |
| South Australia (SA) | |
| Number of Honda Dealers | 5 |
| Number of reviews for Honda Dealers | 16 |
| Number of quotes requested for Honda Dealers | 294 |
| Australian Capital Territory (ACT) | |
| Number of Honda Dealers | 1 |
| Number of reviews for Honda Dealers | 13 |
| Number of quotes requested for Honda Dealers | 87 |
| Tasmania (TAS) | |
| Number of Honda Dealers | 3 |
| Number of reviews for Honda Dealers | 4 |
| Number of quotes requested for Honda Dealers | 96 |
| Northern Territory (NT) | |
| Number of Honda Dealers | 2 |
| Number of reviews for Honda Dealers | 1 |
| Number of quotes requested for Honda Dealers | 21 |
| Sydney | |
| Number of Honda Dealers | 12 |
| Number of reviews for Honda Dealers | 41 |
| Number of quotes requested for Honda Dealers | 2,326 |
| Melbourne | |
| Number of Honda Dealers | 13 |
| Number of reviews for Honda Dealers | 34 |
| Number of quotes requested for Honda Dealers | 1,690 |
| Brisbane | |
| Number of Honda Dealers | 4 |
| Number of reviews for Honda Dealers | 25 |
| Number of quotes requested for Honda Dealers | 954 |
| Adelaide | |
| Number of Honda Dealers | 3 |
| Number of reviews for Honda Dealers | 4 |
| Number of quotes requested for Honda Dealers | 257 |
| Perth | |
| Number of Honda Dealers | 4 |
| Number of reviews for Honda Dealers | 5 |
| Number of quotes requested for Honda Dealers | 449 |
| Canberra | |
| Number of Honda Dealers | 2 |
| Number of reviews for Honda Dealers | 19 |
| Number of quotes requested for Honda Dealers | 282 |
| Gold Coast | |
| Number of Honda Dealers | 2 |
| Number of reviews for Honda Dealers | 0 |
| Number of quotes requested for Honda Dealers | 16 |
| Newcastle | |
| Number of Honda Dealers | 2 |
| Number of reviews for Honda Dealers | 9 |
| Number of quotes requested for Honda Dealers | 152 |
| Central Coast | |
| Number of Honda Dealers | 1 |
| Number of reviews for Honda Dealers | 2 |
| Number of quotes requested for Honda Dealers | 107 |
| Sunshine Coast | |
| Number of Honda Dealers | 3 |
| Number of reviews for Honda Dealers | 3 |
| Number of quotes requested for Honda Dealers | 72 |
Making the move to a fixed-price agency model in Australia in 2021, Honda changed its strategy to prioritise margins over volume. Typically, a dealer sales model means the local division of a car company orders from its head office and then sells stock to dealerships across the country, which act as franchisees and own their own stock. Now, in what is arguably the biggest change the company has made in Australia, Honda streamlined its presence from 106 dealer sites to around 90 Honda Centres, with two-thirds of those covering rural areas of Australia, and the other third centred in urban locations. As part of the agency model, Honda prices are firm, drive-away prices, so there is no more room for haggling, and the company owns all the stock you see in your local showroom. On the plus side, every new Honda benefits from fixed-price servicing in each of its first five services, typically being either 50,00km of driving, or a period of five years. And on top of that, if you’re in the market to check out the brand’s higher-spec range, you’ll be pleased to know there is a digital focus including an ‘experience platform’. Non-negotiable prices may seem daunting, but with a focus on customer service, you might just walk away happier.
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