There are approximately 65 independent BMW dealers in Australia primarily catering to the new car sales and new car servicing requirements of their local area. About 2.13% of all new car dealers service the BMW brand.
Known in the trade as a prime marketing area (or 'PMA') this is the geographic location that has been assigned by BMW Australia. If you make a new car sales enquiry on the BMW website you’ll be directed through to the relevant dealer.
However, not all BMW dealerships are the same. Your closest dealer may not be the best dealer in regards to getting you the best possible outcome for your new BMW purchase so just punching in ‘BMW dealer near me’ might not be the smartest move.
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PriceMyCar analyses the performance of over 3,045 dealers across Australia. We measure several factors including responsiveness, pricing (we see hundreds of quotes coming through each week) and service. PMC members have contributed 14,148 dealer reviews in total and out of those we have 354 BMW dealer reviews.
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BMW dealers in Australia rank at 9th out of 30 brands, just ahead of Mazda and just after Subaru with an average review score of 3.66 out of 5. However there's a considerable improvement for PMC accredited dealers with an average rating of 4.74 out of 5 from PMC referrals who have completed their purchase through a recommended dealer.
So, if you're looking to buy a new BMW, rather than choose a dealer at random, or because it's the closest, or because it's the biggest, put some science behind your dealer selection.
Submit a request on PriceMyCar, include which model of BMW you're looking for, plus your location and our algorithm will check the latest figures and send your request directly to the fleet department of the best overall dealership. It's completely free and, most importantly, you'll inherit leverage from the introduction – that BMW dealer will bend over backwards to win your business so they stay top of the list.
To get started simply select a model below
| Locality |
Number of BMW Dealers |
Number of reviews for BMW Dealers | Number of quotes requested for BMW Dealers |
|---|---|---|---|
| Australia | 65 | 354 | 15,036 |
| New South Wales (NSW) | 27 | 137 | 5,632 |
| Victoria (VIC) | 18 | 102 | 4,874 |
| Queensland (QLD) | 11 | 77 | 3,441 |
| Western Australia (WA) | 3 | 24 | 675 |
| South Australia (SA) | 2 | 10 | 304 |
| Australian Capital Territory (ACT) | 1 | 1 | 55 |
| Tasmania (TAS) | 2 | 2 | 49 |
| Northern Territory (NT) | 1 | 1 | 6 |
| Sydney | 12 | 56 | 3,416 |
| Melbourne | 14 | 30 | 2,576 |
| Brisbane | 3 | 20 | 1,111 |
| Adelaide | 1 | 12 | 304 |
| Perth | 2 | 15 | 675 |
| Canberra | 1 | 4 | 108 |
| Gold Coast | 1 | 3 | 330 |
| Newcastle | 1 | 0 | 31 |
| Central Coast | 1 | 8 | 471 |
| Sunshine Coast | 1 | 1 | 220 |
| Australia | |
| Number of BMW Dealers | 65 |
| Number of reviews for BMW Dealers | 354 |
| Number of quotes requested for BMW Dealers | 15,036 |
| New South Wales (NSW) | |
| Number of BMW Dealers | 27 |
| Number of reviews for BMW Dealers | 137 |
| Number of quotes requested for BMW Dealers | 5,632 |
| Victoria (VIC) | |
| Number of BMW Dealers | 18 |
| Number of reviews for BMW Dealers | 102 |
| Number of quotes requested for BMW Dealers | 4,874 |
| Queensland (QLD) | |
| Number of BMW Dealers | 11 |
| Number of reviews for BMW Dealers | 77 |
| Number of quotes requested for BMW Dealers | 3,441 |
| Western Australia (WA) | |
| Number of BMW Dealers | 3 |
| Number of reviews for BMW Dealers | 24 |
| Number of quotes requested for BMW Dealers | 675 |
| South Australia (SA) | |
| Number of BMW Dealers | 2 |
| Number of reviews for BMW Dealers | 10 |
| Number of quotes requested for BMW Dealers | 304 |
| Australian Capital Territory (ACT) | |
| Number of BMW Dealers | 1 |
| Number of reviews for BMW Dealers | 1 |
| Number of quotes requested for BMW Dealers | 55 |
| Tasmania (TAS) | |
| Number of BMW Dealers | 2 |
| Number of reviews for BMW Dealers | 2 |
| Number of quotes requested for BMW Dealers | 49 |
| Northern Territory (NT) | |
| Number of BMW Dealers | 1 |
| Number of reviews for BMW Dealers | 1 |
| Number of quotes requested for BMW Dealers | 6 |
| Sydney | |
| Number of BMW Dealers | 12 |
| Number of reviews for BMW Dealers | 56 |
| Number of quotes requested for BMW Dealers | 3,416 |
| Melbourne | |
| Number of BMW Dealers | 14 |
| Number of reviews for BMW Dealers | 30 |
| Number of quotes requested for BMW Dealers | 2,576 |
| Brisbane | |
| Number of BMW Dealers | 3 |
| Number of reviews for BMW Dealers | 20 |
| Number of quotes requested for BMW Dealers | 1,111 |
| Adelaide | |
| Number of BMW Dealers | 1 |
| Number of reviews for BMW Dealers | 12 |
| Number of quotes requested for BMW Dealers | 304 |
| Perth | |
| Number of BMW Dealers | 2 |
| Number of reviews for BMW Dealers | 15 |
| Number of quotes requested for BMW Dealers | 675 |
| Canberra | |
| Number of BMW Dealers | 1 |
| Number of reviews for BMW Dealers | 4 |
| Number of quotes requested for BMW Dealers | 108 |
| Gold Coast | |
| Number of BMW Dealers | 1 |
| Number of reviews for BMW Dealers | 3 |
| Number of quotes requested for BMW Dealers | 330 |
| Newcastle | |
| Number of BMW Dealers | 1 |
| Number of reviews for BMW Dealers | 0 |
| Number of quotes requested for BMW Dealers | 31 |
| Central Coast | |
| Number of BMW Dealers | 1 |
| Number of reviews for BMW Dealers | 8 |
| Number of quotes requested for BMW Dealers | 471 |
| Sunshine Coast | |
| Number of BMW Dealers | 1 |
| Number of reviews for BMW Dealers | 1 |
| Number of quotes requested for BMW Dealers | 220 |
For a premium brand that personifies the art of driving, it’s hard to look past BMW when it comes to making things more accessible for Australian new car buyers. That also goes some way towards explaining why you’ll see a tonne of cars on the road sporting the Bavarian manufacturer’s blue and white logo. The German brand has a widespread presence across Australia through its established dealer network, which spans every state and territory. But the brand’s ‘reach’ doesn’t end there. In fact, a number of BMW dealerships also feature service centres, which means that you can rest easy with the peace of mind knowing support is just around the corner. Unlike its nearest rival in Mercedes-Benz, BMW has not transitioned to a fixed-price agency model - at least, not yet - so there is still plenty of scope to discuss prices with the auto-maker’s trusted sales staff. Don’t forget, BMW has an expansive line-up of vehicles to choose from, including some variants you might not even know exist! If you really want to explore the range in detail, find your nearest BMW dealer, and take advantage of the brand’s high-tech service offering, which is second to none.
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