Weekly Dealer Car Enquiries – Sunday September 13

In this series, which we hope to bring to you on a regular basis, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.

As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.

Without further ado, here’s what happened over the last week.

Total new car enquiries

In the week ending Sunday, September 13, 930 dealer connections were recorded via PriceMyCar. That translated into a 0.6% decline on the week prior, the equivalent of 6 fewer inbound enquiries across the week.

Consumer confidence unexpectedly surged last week, with the index leaping 18% month-over-month in September after a 9.5% fall in August. Expectations around economic conditions and personal finances showed strong signs of improvement, which were likely fuelled by the quashing of COVID cases in Melbourne amid stage four lockdown, and aggressive suppression elsewhere around the country.

200913 - leads graph

New car interest by brand

Building on its strong run of form, Ford jumped into pole position among the most sought-after brands last week. Having regularly recorded an increasing number of leads in recent weeks, the oval brand leapfrogged Mazda following a 7.3% increase in dealer connections.

Interest waned in Toyota and Mitsubishi, however, there was a pick-up in terms of activity for the likes of Hyundai and Kia. Another brand that has seen a relatively large and consistent increase in interest over recent weeks is Isuzu, with the brand seemingly trending at its highest-ever levels among new car buyers.

There was also a notable spike in traditional low-volume manufacturer M.G, which saw 16 enquiries last week after normally chalking up low single-digit figures.

Prospective New Car Buyer Numbers

Sep 7 – Sep 13

Aug 31 – Sep 6

% Change in Enquiries

Ford

103

96

7.3%

Mazda

93

99

-6.1%

Kia

88

79

11.4%

Volkswagen

66

65

1.5%

Mitsubishi

65

74

-12.2%

Subaru

64

67

-4.5%

 

To get FREE access to instant pricing on just about every new car make and model, plus guaranteed discounts, sign up today

Pricing Request Submitted

One of our accredited dealers will be in touch shortly to discuss specific exclusive discounts available on this car. At no cost, nor obligation.

Request Pricing

[Form]

Pricing Request Submitted

[Form]

Confirm

Redirecting...

Redirecting

Oh No! An Error Occured

Sorry it looks like something we didnt expect occured. You can refresh the page and try again. If you are haveing problems you can submit our contact form or give us a call on (02) 8330 6625

You can provide us this request id to help us track down the problem: