Weekly Dealer Car Enquiries – Sunday October 18

In this series, which we hope to bring to you on a regular basis, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.

As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.

Without further ado, here’s what happened over the last week.

Total new car enquiries

In the week ending Sunday, October 18, there were 1,688 new car enquiries made through our pricing platform, representing a significant leap from the week prior. With inbound enquiries up a whopping 53.5%, this marks the biggest jump we’ve seen since Victoria was plunged into lockdown amid a second wave of COVID cases.

Consumer confidence has been rising each week now, helping to provide a clear picture as to the gradually improving backdrop for new car activity. In fact, last week the Westpac-Melbourne Institute consumer sentiment survey came in at its highest level since July 2018, illustrating that many Australians are now upbeat about the economic outlook. Rising 11.9% from September’s levels, the index was also roughly 10% higher than average levels in the six months leading up to the pandemic.

201018 - leads graph

New car interest by brand

There were a host of brands that saw a marked rise in new car buying interest given the broad leap in activity across the boards. Kia once again stood atop the charts as the brand of most-interest to prospective new car buyers. The number of enquiries relating to Kia vehicles grew by 94 last week, equivalent to week-on-week growth of 81.7%.

As has been the case for some time now, Isuzu also fared remarkably well on the back of the number of tradies and businesses looking to take advantage of tax breaks. There were an additional 59 queries relating to Isuzu vehicles, up more than 50% against the previous week and cementing the brand in the top two on our list.

Other brands from Ford to Honda, Mitsubishi, Mazda, Hyundai, Subaru and Volkswagen all grew in popularity, however, it came at the expense of Toyota, which recorded one of its lowest results ever through the PriceMyCar platform. Given Toyota’s position as a market leader, we tend to think this was just an anomaly, but it could also represent a good time to reach out to a Toyota dealer.

Prospective New Car Buyer Numbers

Oct 12 – Oct 18

Oct 5 – Oct 11

% Change in Enquiries

Kia

209

115

81.7%

Isuzu

170

111

53.2%

Ford

161

89

80.9%

Mazda

140

88

59.1%

Mitsubishi

134

73

83.6%

Honda

126

64

96.9%

 

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