Weekly Dealer Car Enquiries: Sunday November 22

In this series, which we hope to bring to you on a regular basis, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.

As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.

Without further ado, here’s what happened over the last week.

Total new car enquiries

In the week ending Sunday, November 22, new car enquiries rose yet again. The total number of dealer connections came to 1,877, which was 89 more than the week prior.

Signs of the Australian economy have been showing improvement over recent weeks and months, with consumer sentiment proving to be one of the fundamental driving forces behind the recovery playing out.

At the same time, the employment landscape is not nearly as bad as first feared, with last week’s jobs numbers showing robust growth across the country. In fact, the unemployment rate only edged higher on account of a notable increase in the participation rate, suggesting more Australians are re-entering the workforce – a positive sign for future buying activity.

New car interest by brand

Mazda managed to climb into second position last week thanks to a solid boost in queries received by our dealer contacts. The week-on-week increase in interest for the brand was equivalent to 52%, while both Kia and Ford slipped fractionally from impressive starting points.

One of the more impressive feats was the results for BMW, which for the second week running, recorded a large increase among prospective new car buyers. Courtesy of an additional 40 enquiries that came through across the week, the German luxury brand sneaks into the top six brands with the most queries through the PriceMyCar platform, and in the process, notches up a record high.

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