Weekly Dealer Car Enquiries – Sunday June 21

In this series, which we hope to bring to you on a regular basis, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.

As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.

Without further ado, here’s what happened over the last week.

Total new car enquiries

In the week ending Sunday, June 21, PriceMyCar recorded 1,440 dealer connections.

After a strong and steady rise in recent weeks, this figure represents the first meaningful decline in new car buying interest since the midst of COVID-19. It translates into a 15% week-on-week decline in inbound enquiries.

Although the economic impact of the current pandemic is still playing out, last week’s decline in dealer connections seems to be more of week-to-week fluctuation as opposed to another downturn in buying interest. That could be argued by the fact that certain economic indicators have begun to suggest a ‘bottoming’ out in the economy.

200621 - leads graph

New car interest by brand

Almost every leading brand recorded a decline in new car buying interest last week, as measured by the number of dealer introductions made through PriceMyCar. One exception to this trend was Honda, which managed to hold steady in terms of leads, coming in at 88 for the week. This helped the Japanese brand slip into sixth place ahead of Volkswagen, which slid back down to eight after Subaru also nudged its way in front.

For the second week running, Skoda and Holden eked out a marginal increase of quotes compared with the week prior, albeit both brands remain among the more ‘niche’ options in terms of numbers coming through. It marks quite a shift for Holden, where it was once a mainstay on the sales charts and sought after by a large portion of Australian new car buyers.  

Prospective New Car Buyer Numbers

Jun 15 – Jun 21

Jun 8 – Jun 14

% Change in Enquiries

Mazda

180

207

-13.0%

Kia

149

182

-18.1%

Ford

112

134

-16.4%

Hyundai

104

116

-10.3%

Toyota

99

113

-12.4%

Honda

88

88

0.0%

 

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