In this series, which we hope to bring to you on a regular basis, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.
As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.
Without further ado, here’s what happened over the last week.
Total new car enquiries
In the week ending Sunday, June 14, PriceMyCar recorded 1,695 dealer connections. That figure is a 5% increase on the week prior, where there were 1,615 introductions made through our new car pricing platform.
New car buying interest is at elevated levels, with the prominent end of financial year period having a profound role in driving enquiries. As the economy slowly begins to reopen, there appears to be a gradual rise in sentiment extending to consumer discretionary purchases.
New car interest by brand
It was a promising week for the likes of Kia, Mazda, Ford, Hyundai, Mitsubishi and Nissan. Each of these brands recorded a strong increase in enquiries from prospective new car buyers.
In particular, Mazda and Kia have now cemented their position well in front of all other brands when it comes to interest among new buyers. This was reinforced by a modest 11.7% decline in terms of dealer connections relating to Toyota, the market’s best-selling brand.
Among the sales chart ‘minnows’ there were some beneficiaries taking capitalising on the appetite for EOFY bargains. Skoda was one of those brands, which saw a healthy jump from a low base, as was the case with British car brand Jaguar.
|
Prospective New Car Buyer Numbers |
Jun 8 – Jun 14 |
Jun 1 – Jun 7 |
% Change in Enquiries |
|
207 |
200 |
3.5% |
|
|
182 |
138 |
31.9% |
|
|
134 |
122 |
9.8% |
|
|
116 |
103 |
12.6% |
|
|
113 |
128 |
-11.7% |
|
|
103 |
102 |
1.0% |
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