Weekly Dealer Car Enquiries: Sunday December 6

In this series, which we hope to bring to you on a regular basis, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.

As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.

Without further ado, here’s what happened over the last week.

Total new car enquiries

In the week ending Sunday, December 6, a total of 1,908 dealer connections were made. Although approximately 15% lower than the record set the week prior, the result was still elevated compared with those seen over recent weeks and months.

Last week’s GDP figures highlighted that growth in the Australian economy bounced back in the September quarter. First, a contributing factor towards this was the significant increase in consumer spending and activity. Secondly, this also bodes well for the outlook moving forward, as it will no doubt boost confidence further among businesses and consumers.

201206 - leads graph

New car interest by brand

After such as standout week in late November, naturally, there was a decrease in buying interest across most of the leading brands in the marketplace last week.

Bucking the trend somewhat were Mercedes-Benz, Nissan and Volvo, each of which managed to more or less maintain a steady level of interest from new car buyers across the period.

A larger reduction in leads led to Ford slipping behind Mazda into third place, however, the rest of the top six were unchanged, only with lower volumes of queries across the board.

Prospective New Car Buyer Numbers

Nov 30 – Dec 6

Nov 23 – Nov 29

% Change in Enquiries

Kia

216

227

-4.8%

Mazda

192

216

-11.1%

Ford

181

220

-17.7%

Mitsubishi

161

183

-12.0%

Honda

132

150

-12.0%

Isuzu

123

145

-15.2%

 

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