Weekly Dealer Car Enquiries: June 19, 2022

In this series, which we aim to bring to you every week, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.

As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as a business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.

Without further ado, here’s what happened over the last week.

Total new car enquiries

After things were looking relatively promising just a few short weeks ago, new car buying interest has fallen back to subdued levels. In the week ending Sunday, June 19, there were a total of 1,391 new car enquiries through the PriceMyCar platform, representing a week-on-week fall of 9.4%.

Consumer sentiment is well and truly in the doldrums at this time, and it follows the decision of the Reserve Bank of Australia to pursue an aggressive rate hike cycle in response to elevated inflation. 

Comments by the RBA Governor Philip Lowe last week also pointed towards more pain ahead. The central bank figurehead tipped inflation to reach as much as 7% by the end of this year, and a number of rate hikes required to rein in the price growth of consumer goods. He was on record as saying that it is “reasonable” to believe that interest rates could hit 2.5% at some point. 

Rising interest rates, at the same time as the country faces a national energy crisis underpinned by soaring prices, is a headwind that it appears more and more consumers are starting to grow wary of.

Screenshot 2022-06-20 12.34.18 PM

New car interest by brand

Nissan was one of just a few winners last week, chalking up a minor increase in interest compared with the week prior, and also creeping into the top five most sought-after brands. It was a similar story for Chinese-produced M.G, with the brand’s stellar year showing no signs of slowing down, even as it faces a short-term supply hitch.

On the other hand, Kia’s pull-back was effectively the largest of any leading name, with leads down by more than one-fifth, but weakness in other high profile brands like Ford, Mazda, and Mitsubishi also contributed towards a drag across the national market.

There was one fewer brand catching the attention of new car buyers last week, with a total of 38 different makes of car showing up among the quote requests placed via PriceMyCar.

 

Prospective New Car Buyer Numbers

Jun 13 – Jun 19 

Jun 6 – Jun 12 

% Change in Enquiries

Kia

201

252

-20.2%

Mazda

166

178

-6.7%

Mitsubishi

123

140

-12.1%

Ford

119

136

-12.5%

Nissan

103

76

35.5%

 

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