Weekly Dealer Car Enquiries: July 31, 2022

In this series, which we aim to bring to you every week, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.

As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as a business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.

Without further ado, here’s what happened over the last week.

Total new car enquiries

In the week ending Sunday, July 31, 2022, we saw yet another week where dealer connections were relatively steady compared with the week prior. In this case, the total number of inbound queries in relation to new car prices was 1,245. This result was up 2% versus the week ending Sunday, July 24, 2022.

It came as consumer confidence improved for the third straight week, largely due to a moderation in petrol prices around the nation. Based on the latest ANZ Roy Morgan poll, consumer confidence improved 2.1% over the week, with households feeling more confident as weekly inflation expectations hit their lowest reading since late May.

Despite the headline improvement in terms of consumer confidence, major household purchases are still one area where consumers are exercising caution. In relation to whether now is a good time to buy a major household item, the sub-index for this question fell 1.5%.

Screenshot 2022-08-03 6.17.20 PM

New car interest by brand

Mitsubishi was this week’s biggest mover, with the amount of queries in the popular brand leaping by almost 60% week-over-week, enough to see it take out second place among the top makes of car.

Isuzu, Mazda, Toyota, and Volkswagen were the other major brands where new car buying interest picked up, albeit none come as any particular surprise given their broad-based popularity and the fact they are all major sellers each month.

On the other hand, BMW’s surge in popularity proved to be short-lived, with the brand falling back down to where it was a fortnight ago, with just a small number of queries flowing through. 

Interest in newly-arrived brands Cupra and BYD remains negligible at this time, however, it remains to be seen whether this will gain momentum over the coming months (and years) as was the case with M.G.

 

Prospective New Car Buyer Numbers

Jul 25 – Jul 31 

Jul 18 – Jul 24 

% Change in Enquiries

Kia

181

187

-3.2%

Mitsubishi

164

102

60.8%

Mazda

121

118

2.5%

Ford

108

115

-6.1%

Hyundai

91

106

-14.2%

 

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