Weekly Dealer Car Enquiries: February 28, 2021

In this series, which we hope to bring to you on a regular basis, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.

As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.

Without further ado, here’s what happened over the last week.

Total new car enquiries

In the week ending Sunday, February 28, there was only a modest drop in the number of new car enquiries that came through the PriceMyCar platform. In total, we had 2,508 dealer connections, which was 112 fewer than the week prior, or a drop of approximately 4.3%.

We expect that there may be a lift in activity over the coming weeks throughout March as the Japanese end of financial year approaches. Before this date, some of the Japanese brands are likely to be pushing to clear some of their stock, which is a positive for new car buyers that want to negotiate a bargain.

280221 - leads graph

New car interest by brand

After what seemed like an eternity atop the charts for new car leads, Kia was dethroned by Mazda last week. Although the increase in the number of dealer connections for Mazda cars was relatively modest, there were 60 fewer enquiries relating to Kia cars as that of the week prior, roughly equivalent to a slide of 17.7%.

Ford and Mitsubishi retained their dominance in the charts as well, sliding into third and fourth position respectively, however, Isuzu was back on a high note as interest in the brand picked up once again. This time around there was a week-on-week increase in Isuzu vehicle leads that was about 20.7%.

Elsewhere, Subaru, Nissan and Volvo were winners last week, while interest in Honda, and luxury trio Mercedes-Benz, Audi and BMW dialled back.

 

Prospective New Car Buyer Numbers

Feb 22 – Feb 28 

Feb 15 – Feb 21 

% Change in Enquiries

Mazda

297

290

2.4%

Kia

279

339

-17.7%

Ford

242

249

-2.8%

Mitsubishi

200

225

-11.1%

Isuzu

181

150

20.7%

Subaru

141

127

11.0%

 

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