Weekly Dealer Car Enquiries: February 27, 2022

In this series, which we aim to bring to you every week, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.

As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as a business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.

Without further ado, here’s what happened over the last week.

Total new car enquiries

There was another slip-up last week in terms of new car enquiries, and we’re back to the disappointing levels when we were heading into the holiday season.

In total, there were just 1,028 dealer connections made in the seven-day period ending February 27, 2022. Compared with the week prior, when there were 1,249 vehicle queries, last week’s result was 17.7% weaker.

Both Monday and Tuesday started the week on reasonable footing, however, volumes dropped off sharply thereafter. This may have something to do with the war that has broken out in Ukraine following Russia’s decision to invade the country. In addition, the floods that have ravaged Queensland are another incident that have caused widespread devastation for a number of households closer to home.

Typically, incidents of this type and magnitude tend to draw considerable attention from individuals. Quite rightly, new car buying interest may have slipped down the pecking order in terms of priorities, while the uncertainty and anxiety during these times may be enough to quash large household purchases at the moment.

Screenshot 2022-02-28 7.07.41 PM

New car interest by brand

Subaru was one of the only leading brands to maintain its popularity among new car buyers last week, and by virtue of this fact, it snuck into the list of the top five auto-makers that saw action last week.

All of the other frontrunners in the eyes of consumers had a difficult week. In fact, some of the household brands that we’ve become accustomed to seeing dominate the sales charts are currently seeing some of their weakest lead activity in some time. Take Nissan, Isuzu and Toyota, for example, which recorded fewer queries than the likes of BMW - while Hyundai was only marginally ahead.

We touched on a couple potential drivers for last week’s result, however, supply constraints and lengthy delivery delays also continue to dampen the momentum across the industry. 

 

Prospective New Car Buyer Numbers

Feb 21 – Feb 27 

Feb 14 – Feb 20 

% Change in Enquiries

Mazda

142

153

-7.2%

Kia

116

140

-17.1%

Mitsubishi

85

107

-20.6%

Ford

73

90

-18.9%

Subaru

69

69

0.0%

 

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