Weekly Dealer Car Enquiries: April 18, 2021

In this series, which we hope to bring to you on a regular basis, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.

As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.

Without further ado, here’s what happened over the last week.

Total new car enquiries

In the week ending Sunday, April 18, we recorded 2,314 dealer connections across the seven-day period. This was 83 more than the week prior, or a week-on-week increase of 3.7%.

The positive news surrounding the economic backdrop continued to filter through last week, with employment data again coming in significantly better than expected. Amid higher participation levels, another 70,000 jobs added to the economy last month, and improvements to underemployment and hours worked, the official unemployment rate eased to 5.6%.

Combined with record levels of job advertisements lately, this tells us that businesses are investing for the future and providing workers with the scope to feel more at ease making higher-value discretionary purchases like a new car.

Screenshot 2021-04-19 12.51.11

New car interest by brand

Interest in Mazda vehicles soared to new heights, with the auto-maker’s range of family-friendly SUVs proving to be a drawcard for many new car buyers. Price increases across the Mazda range now seem but a distant memory as an increasing number of motorists realise the additional amenity, technology and broad-based value that the Japanese company has instilled into its line-up.

We also saw a modest uptick in premium names such as Audi, BMW and Mercedes-Benz, while at the affordable end of the new car market, recent interest in MG and LDV also topped new levels. 

 

Prospective New Car Buyer Numbers

Apr 12 – Apr 18 

Apr 5 – Apr 11 

% Change in Enquiries

Mazda

261

239

9.2%

Kia

229

229

0.0%

Ford

200

200

0.0%

Mitsubishi

193

202

-4.5%

Isuzu

162

120

35.0%

Hyundai

141

174

-19.0%

 

To get FREE access to instant pricing on just about every new car make and model, plus guaranteed discounts, sign up today

 

Pricing Request Submitted

One of our accredited dealers will be in touch shortly to discuss specific exclusive discounts available on this car. At no cost, nor obligation.

Request Pricing

[Form]

Pricing Request Submitted

[Form]

Confirm

Redirecting...

Redirecting

Oh No! An Error Occured

Sorry it looks like something we didnt expect occured. You can refresh the page and try again. If you are haveing problems you can submit our contact form or give us a call on (02) 8330 6625

You can provide us this request id to help us track down the problem: