Weekly Dealer Car Enquiries: April 18, 2021

In this series, which we hope to bring to you on a regular basis, we’ll be detailing some of the key numbers and trends that we’re seeing in terms of dealer connections made through our site.

As this data is considered somewhat representative of broader industry activity, and serves as one of the more insightful leading indicators for potential car sales, we hope it will fulfil a few purposes for our broad audience. First, to document not just how we’re performing as business, but how dealers and the wider market stand to perform, so you don’t have to wait til that next set of official sales data.

Without further ado, here’s what happened over the last week.

Total new car enquiries

In the week ending Sunday, April 18, we recorded 2,314 dealer connections across the seven-day period. This was 83 more than the week prior, or a week-on-week increase of 3.7%.

The positive news surrounding the economic backdrop continued to filter through last week, with employment data again coming in significantly better than expected. Amid higher participation levels, another 70,000 jobs added to the economy last month, and improvements to underemployment and hours worked, the official unemployment rate eased to 5.6%.

Combined with record levels of job advertisements lately, this tells us that businesses are investing for the future and providing workers with the scope to feel more at ease making higher-value discretionary purchases like a new car.

New car interest by brand

Interest in Mazda vehicles soared to new heights, with the auto-maker’s range of family-friendly SUVs proving to be a drawcard for many new car buyers. Price increases across the Mazda range now seem but a distant memory as an increasing number of motorists realise the additional amenity, technology and broad-based value that the Japanese company has instilled into its line-up.

We also saw a modest uptick in premium names such as Audi, BMW and Mercedes-Benz, while at the affordable end of the new car market, recent interest in MG and LDV also topped new levels. 

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