In our first piece covering May’s new car sales, we looked into overall sales across the industry as well as a breakdown by vehicle segment. This time around we’ll focus on how different makes and models fared last month.
New car sales by brand
While it is having trouble keeping up with demand, Toyota still sits well out in front as the best-selling brand across the Australian new car market. In total, sales for the Japanese brand increased 7.8% last month, with its perennial favourites doing enough to help it grow in a tough market.
However, the biggest talking point from May was an outstanding result from none other than Kia, which recorded 7,307 sales and took out second spot. It is performing ahead of its sister brand in Hyundai, not just during May, but since the start of the year.
Supply issues are starting to impact Mazda sales, with the brand slipping from second to fourth among the top brands last month thanks to a near 40% drop in sales. Nonetheless, it is still ahead of peers like Mitsubishi and Ford (-19.4%), as well as M.G, Subaru, Isuzu and Nissan (-31%).
Some of those numbers are relatively large decreases, and if you look at other brands with supply issues, you will notice a similar point - for example, take Volkswagen, sales down 44.7%, or Audi, sales down 45.4%.
New car sales by model
Toyota’s dominance can be summarised through its clear presence among the best-selling models on the market. This includes the market stalwart in the HiLux, and others like the RAV4, Corolla, and Prado.
There seems to be no stopping the momentum of the HiLux, even with supply issues gripping Toyota. More than 5000 units of the popular ute were sold last month, with daylight between the HiLux and the next best-placed model in the RAV4.
Ford’s Ranger is sitting in third, although June could be a bumper month for the blue oval brand’s ute as it prepares to release an all-new Ranger in July.
A huge increase in sales of the Corolla is at odds with what is happening in the rest of the passenger vehicle market, but Toyota won’t be complaining as the small hatch eclipses in-trend vehicles like the Isuzu D-Max, Mazda CX-5, and the Mitsubishi Triton. With that said, a strong result ensured a return to the top 10 for the Mitsubishi Outlander, which had not been sighted among the frontrunners since February.
The top 10 looked like this:
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