In our first piece covering February's new car sales, we looked into overall sales across the industry as well as a breakdown by vehicle segment. This time around we’ll focus on how different makes and models fared last month.
New car sales by brand
Even though Toyota continues to face supply constraints, especially when it comes to availability of the popular LandCruiser 300, the brand dominated the sales charts last month. Sales for the Japanese brand rose 13.7% to well over 20,000 units, and it holds a 24.5% market share.
Next, Mazda maintained its grip on second place, despite sales inching higher by just 5.5%. It was almost overtaken by Mitsubishi, with the auto-maker seeing sales leap more than one-quarter thanks to a line of Triton utes landing down under.
The rest of the top five included Kia and Hyundai, with the former enjoying year-on-year sales growth of 20%, and the latter the only name in the top five to see sales decrease - down by 9.6%.
Among the other names in the top ten, M.G. was the talking point, firmly taking out seventh place on the back of sales leaping 24.9% in February. It is quickly closing the gap on Ford, and the brand’s momentum is well and truly proving to be more than a short-term surge.
Volkswagen and Mercedes-Benz are no longer in the top ten, and both posted significant sales slumps last month as semiconductor shortages and supply chain issues take their toll. It’s no better for Honda, with the brand’s fixed-price agency model confining it to a lower-volume seller these days. Sales for the brand fell 30.2% last month.
New car sales by model
While the Toyota RAV4 made up huge ground last month, with sales soaring 62%, it wasn’t able to dislodge the market darling that is the Toyota HiLux. RAV4 sales were buoyed by an improvement in terms of supply, although there is little guarantee this will persist.
The Ford Ranger had a positive month, with sales growing 19.1%, but the Mitsubishi Triton was able to leapfrog its rival by delivering an exceptional result. Sales of the Triton soared by triple digits, which as we mentioned earlier, is due to the arrival of a new batch of stock.
A number of other models had a cracking month as well. Sales of the Toyota Prado nearly doubled versus a year ago, the M.G. ZS recorded 50% sales growth, and the Mazda CX-30 was also a popular name as sales also more than doubled.
The top 10 looked like this:
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