February 2021 New Car Sales Review: Part 2

In our first piece covering February's new car sales, we looked into overall sales across the industry as well as a breakdown by vehicle segment. This time around we’ll focus on how different makes and models fared last month.

New car sales by brand

For the second month in a row, nine out of the top 10 best-selling car brands recorded an increase in terms of year-on-year car sales. This was buoyed by a higher flow of supply, but as we noted in the first part of our report, there are still issues with regards to stock levels and also supply chain matters arising from a shortage in critical processing chips used in today’s modern cars.

Toyota held onto its position as market leader last month, coming out ahead of the likes of Mazda, Hyundai, Mitsubishi, and Kia, which each trail the perennial favourite by some margin. 

For the first time ever, however, MG broke into the top 10 brands sold last month. The Chinese brand has grown in popularity due to its value-oriented cars. In total, the brand sold 3,017 vehicles across the month, enough to see it surge into 8th position. Compared with a year ago, its sales are up 160.3%, as good as any other mainstream brand on the market.

The only brand to record a decline in sales last month was Volkswagen, with its figures showing a 16.7% decrease in the number of VW cars registered in February.

Screenshot 2021-03-24 14.54.52

New car sales by model

In pole position yet again was the Toyota HiLux, which sold 4,808 vehicles last month across both the 4x4 and 4x2 categories. Following in its shadows were some of the familiar names from recent months, including the Ford Ranger, with 2,900 sales, the Toyota RAV4, with 2,750 sales, the Toyota Corolla, totalling 2,427 sales, and in fifth place with 2,210 sales, the Hyundai i30

Isuzu’s D-MAX was the biggest mover, however, with sales leaping 68.6% versus a year ago. It comes as the frenzy surrounding utes moves into fever pitch, with an ever-increasing number of Aussies embracing their versatility and practicality. 

MG, despite its rise into the top 10, did not have any of its models feature in the list, while Kia’s Cerato was its only representee, and sales slid 10.7%, as much as any other frontrunner last month.

The top 10 looked like this:

Screenshot 2021-03-24 15.17.15

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